5G Export
As part of the RUSFAIR advertising campaign, a marketing move was implemented, which was warmly welcomed by Russian exporters and Chinese consumers.
New marketing move by RUSFAIR
We continue to share news from the world of online trading in Asia from RUSFAIR, an expert in marketing on Asian sites.
As part of the RUSFAIR advertising campaign, a marketing move was implemented, which was warmly welcomed by Russian exporters and Chinese consumers.
Advertising is a series of hieroglyphs associated with a specific meaning. For example, marshmallow crackers are laid out in the form of the character "taste" (味). Similarly, the cucumber character means "bite" (咬), while the chaga character means "open" (开).
In this way, the main ideas associated with the product are conveyed, and Chinese proverbs are used to reveal the meaning more widely: apples appear in literary monuments, which describe their rich taste (津津有味), the proverb about cucumbers says that they are crispy and juicy (爽脆多汁), and the chaga-related phrase "healthy body" (身心健康) is a reference to its medicinal properties and uses.
To attract the attention of buyers, we post pictures in product cards on our social networks, where we get a great response from the audience.